Bleach London

About Bleach London

Bleach is the home of experimental hair. From our three London-based salons overseen by our Creative Director and celebrity stylist Alex Brownsell, to our eco-friendly, vegan and cruelty-free products, if you're looking for advice, an appointment, or products relating to experimental colour or care, we've got you covered. Founded in 2010, we've built an engaged community (345K Instagram followers and counting), gained recognition from the industry (Vogue, ID, Dazed), and have signed wholesale deals with a range of partners, including Selfridges, Boots and Sephora. We're a diverse and credible team set to build a business of significant value in the $70B haircare industry, and we're now looking for someone to head up our Brand Marketing team. This is a unique opportunity to join an established operation with an ambitious plan for the next chapter. The Head of Brand Marketing will be responsible for the execution of all integrated brand marketing activity, including product launches, campaigns, retail openings and special projects, and will work closely with the CMO and CCO, as well as the Creative and Growth teams. We will look to you to: Work closely with the CMO and CCO to build a Comms function that can deliver integrated Brand Marketing campaigns that build Brand affinity, inspire product adoption and drive growth, globally Hire, coach and manage a Brand Marketing team that includes direct reports across Press, Events and Customer Service Work closely with the wider Marketing and Creative teams to shape and deliver Bleach's 10 year anniversary campaign Build a blueprint for geographical expansion, bringing Brand and product stories to life across multiple geographies in Europe and North America in a way that resonates with the local community Partner with the Salon and International teams to launch our US salon and engage our US audience, and subsequently leverage US content for use in the UK market Collaborate with the Product and Creative teams to develop clear product propositions and communicate these propositions to different customer cohorts Work closely with the Growth and Creative teams to drive consistency across the customer journey Work with the CMO and CFO to effectively manage the Brand Marketing budget Leverage your existing connections to select and onboard partner agencies, and manage these external stakeholders, as required, to deliver against target We're looking for someone who: Is a strategic and professional Brand Manager, with 5+ years' experience in developing and executing bold and creative campaigns, ideally for digitally-native Brands Has top notch strong communication skills and the ability to turn strategy into action, crafting narratives and influencing a diverse set of stakeholders, from influencers to consumer and corporate media Understands the challenges associated with building a brand online, and gets excited about building a Brand that sits across online and offline channels to deliver a flawless omnichannel experience Is at ease working across a range of geographies and subject matters, and across the full marketing funnel, from awareness to activation and retention Has experience of building and leading a collaborative and productive team, and operating cross-functionally, collaborating effectively with broader Marketing and Creative functions Has a proven ability to hire and lead agency partners to successful outcomes Is adept at extracting insights from multiple data sources and balancing data and intuition, to make hypothesis-driven decisions Possesses a strong interest in and understanding of the consumer mindset, and a strong grasp on the DTC / ecommerce space, including incumbent brands, influencers and trends Can work strategically and tactically, building processes from scratch and balancing the tension between the 'urgent' and the 'important' Compensation Competitive package to include salary, well-being benefits, pension contributions and healthcare. Application Details You must have the right to live and work in the UK to apply for this job. About Bleach We believe that great companies are built by diverse teams. We provide equal employment opportunities to all employees and applications for employment.

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Company Type: Private

Company Size: 51 - 250

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