Backcountry

About Backcountry

The Email Marketing Associate owns channel execution on e-mail and retention marketing programs. The ideal candidate has marketing experience and a critical eye for detail, looking for increased responsibility or is a strong analyst wanting to transition into marketing. The Email Marketing Associate coordinates the execution of our email marketing efforts across multiple retail sites including Backcountry, Competitive Cyclist and Steep and Cheap. It is a unique position with exposure across a number of key marketing capabilities including customer segmentation, brand strategy, customer analytics and testing. The position will implement a structured, analytical approach to identifying campaign drivers and opportunities, rapidly testing customer-centric approaches and scaling solutions that drive customer loyalty and long-term profitability. The position has incredible power, communicating to millions of customers who are as passionate about the outdoors as you are. The email channel is a major profit center, and the role is a huge part of the growth of Backcountry. A major component of this job is communicating and syncing our plans with other departments and groups—so the ability to work closely and communicate clearly is a must. ESSENTIAL DUTIES & RESPONSIBILITIES: Create email marketing campaigns to promote products or services that apply email automation technology, A/B testing and dynamic content to improve campaign performance Facilitate and own the execution of multiple promotional and brand-driven email efforts Partner with the Senior Manager of Email and Retention Marketing to develop a strategic roadmap for e-mail and retention Provide customer segmentation recommendations for testing to improve performance based upon email reporting Analyze performance of email campaigns and make recommendations to improve deliverability, open rates, click-through rates, lead generation and conversions Edit, test and oversee tracking for each email Communicate email results to stakeholders in brand and merchandise Implement A/B tests to learn and improve the performance of the program Support and drive efforts to improve personalization Communicate and coordinate with other departments to ensure all deliverables are met in order to execute on the email calendar QUALIFICATIONS, SKILLS & ABILITIES: Bachelor’s or equivalent experience 1-2 years of marketing experience Knowledge of email marketing, preferably with an eCommerce company Experience with Omniture, Google Analytics,a large email service provider, HTML editing, and Photoshop is beneficial Strong analytical and Excel skills Excellent written and verbal communication Extreme attention to detail, organized and process focused Familiarity with writing SQL queries is beneficial Knowledge of basic branding principles A natural curiosity, eagerness to learn and improve marketing programs Basic understanding of direct marketing principles and testing practice

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Company Info

Legal Form: Inc

Company Type: Private

Company Size: 501 - 1000

Revenue: 0.5 - 1 billion (USD)

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