Bacardi

About Bacardi

As the leader of Marketing in your area, you will be accountable for creating value and financial impact for our company. You will provide commercial advice to the Category teams to ensure an effective commercialization and excellence in execution of our strategies and plans. Your ability to combine a strategic business approach while managing multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with the Marketing and Commercial leadership teams as well as influencing and coaching a diverse team. You will build best in class marketing and commercial capabilities at that will enable us to win in the marketplace You will align the Consumer Marketing, Customer Marketing and Commercial teams on the “Where to Play” and “How to Win” brand/channel strategies and plans You will provide leadership and strong commercial insight through steering the IAP process to ensure the effective commecialization and execution of our strategic plans. Build the capabilities to drive sustainable NSV/case growth by leading execution of best in class RGM practices that enables us to Set, Get and Keep price as well as to optimize mix. You will lead the development of channel strategies and value propositions that drive profit and value share by leveraging the category growth framework that informs the “Where to Play” and “How to Win”. Responsibilities Drive results & excellence in execution Deliver on key financial targets (NSV, NSV per case, gross profit, gross profit per case, overheads, profitability, ROI and value share) versus budget. Apply the Category Growth framework that embeds an occasion based approach which informs the “Where to Play” strategy and the “How to Win” execution through the IAP process. Lead development of Channel Strategies that through the Integrated Activity Planning (IAP) process are converted into winner value propositions. Lead the IAP process influencing our strategic plans and ensuring every market have the assets and tools to win in the market place. Challenge the organization ensuring our brand & channel strategies lead to continous brand-pack-channel mix optimization in order to drive NSV and GP per case. Build the capability to manage and drive profitability by channel enabling customer marketing and commercial teams to effectively allocate resources and maximize ROI. Build the capabilities to drive sustainable NSV/case growth by embedding the frameworks and processes that will enable us to Set, Get and Keep price. Build a future proof, industry revered Advocacy function that creates long term advocates for our brands with consumers. Develop talent and capability Together with Commercial Development, own and embed the Bacardi Commercial Way framework to build the organisation’s capacity to deliver year on year value growth and build best in class Commercial capabilities Build a learning organization by creating a “share, steal and reapply” culture that systematically identifies and rolls-out best practices and creates synergies. Work with the Commercial leadership team and Markets to build and resource, capabilities and sustained ways of working in Consumer & Customer Marketing Ensure implementation of learning and development plans and sustained learning for everyone in your team Create a winning team Set an inspiring vision and align the team behind challenging targets while creating a passion for winning Create a culture of excellence in execution that recognizes and rewards high performance Ensure all employees have a knowledge of Bacardi company history and culture Innovation: Identify, develop, and make improvements to new ideas, techniques, procedures, services, or products Skills and Experience To be successful in this role you will have/be: Leadership role and experience in Customer and/or Consumer Marketing Strong Commercial skills gained through either hands on Commercial roles in account management or sales leadership Strong Consumer Marketing skills gained through hands on Marketing roles in Brand management, Marketing management and innovation roles at Country level Experience of handling P&L accountabilities (e.g. as a Marketing manager) Experience in leadership roles in developed, developing and/or emerging Markets Proven experience of leading diverse and remote teams across geographies Proficiency in English language skills The following experiences are preferred: Customer management and brand management experience Experience in the Spirits and/or Beverages Industry is a distinct advantage FUNCTIONAL EXCELLENCE Please review the Commercial Excellence Model for specific information on the functional experiences required for this role. LEADERSHIP EXCELLENCE Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future. We have a clearly defined Leadership Excellence framework, and you will be expected, as a senior leader to be a role model of all 6 elements: Focus Externally to Win / Drive Execution & Results / Lead Strategically & Know your Business / Make the Matrix Work / Lead by Example / Develop and Inspire Talent Our culture We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean? Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate. Family; We treat each other, and our communities, like Family. Always. Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work. When you join Bacardi, you become part of our family and gain more than just a job.

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Company Info

Legal Form: GmbH

Company Type: Private

Company Size: 5001 - 10000

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Hiring Locations: 93

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