BMW Group

About BMW Group

Description We believe in creating an environment where our placement student really can learn by doing during their time with us and where they are given their own areas of responsibilities from the start. That’s why our experts treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do. The National MINI Marketing team is responsible for all national advertising (Out of home, TV, digital, PPC), social media, and CRM (customer acquisition and loyalty). Working with a £15M budget all marketing activity is focused on supporting the delivery of MINI’s annual sales target through the generation of 200,000 annual enquiries. The team works with large teams within London media and integrated marketing agencies to deliver the annual marketing plan via a number of projects and model launches. Whilst MINI is part of the BMW Group it has a very separate brand identity and the smaller MINI marketing team work autonomously from BMW. Everything from dress code to office environment is reflective of the edgy MINI brand. Being part of a small marketing team offers you the opportunity to get involved in many aspects of the marketing mix and the slim line structure allows you to take full responsibility for projects in addition to supporting the wider National Communications team. What awaits you? This role gives you exposure to and involvement in delivering wide variety of marketing communications tools using large scale budgets. During 2020/21 there will be a number of model launches where you will be heavily involved in delivering a ‘big impact’ launch campaigns. The role of Social Media is ever evolving, the current student is involved in working with Facebook, Instagram, Twitter, YouTube and Google to find the best ways for MINI to use these channels whether for brand engagement, or enquiry generation. Managing the creation, deployment and analysis of monthly customer emails. Managing internal stakeholders to get approval for national advertising – for example via Legal, Financial Services, and Sales. Managing the finance process for the overall budget (£15M) including raising purchase orders, liaising with suppliers to ensure invoices are received and payments made. Analyse the performance from campaigns to help support planning of new projects and campaigns. Create presentations for the Global Brand team to highlight the successes and performance of the MINI UK Marketing team. Ability to input into future developments and changes to current campaign and processes. Ability to work at events for MINI or other parts of the organisation e.g. Motorrad, PR and Modern Retailing. Get involved in projects outside of the job role – allowing you to have input into wider parts of the business. Dynamic, busy and fun team – with a work hard, play hard attitude. Qualifications and Experience A well rounded individual who has a good mix of numerical and creative skills. Excellent written and verbal English language skills, particularly grammar and spelling. Currently studying for a marketing related degree. Able to use strong interpersonal skills to influence and negotiate with agencies, internal stakeholders and brand partners to deliver projects. Ability to manage multiple deadlines and tasks and take responsibility for their own time management – well organised. Strong attention to detail to provide considered feedback to agencies and colleagues. Once explained to them the ability to clearly understand the MINI brand tone of voice and creative style in order to relevant feedback and input on projects. Useful to have a driving licence and vehicle, but not essential to fulfilling the role. Intermediate IT skills preferred in Word, Excel and PowerPoint. Team player, helpful, can-do attitude. Why choose us? Great Pay – A competitive annual salary of £17,500, 27 days holiday and a pension scheme (pro rata to your contract) as well as a subsided on-site restaurant. Rewarding Work-Life Balance – contracted working hours are 37.5 hours a week, our hot desk policy means we encourage flexible working where the business needs allow it (i.e. working from home, flexible working hours, etc.). Exciting Additional Benefits - Throughout your internship you will be supported by our experts and many fellow interns. Did you know? Farnborough is home to our BMW, MINI and Alphabet National Sales Centres. We’re proud of our office environment and achievements, we offer a modern way of working with an empowering office culture, some aspects of which include: Our work persona shift – Being yourself is effortless and so increases efficiency and reduces wasted energy. For this reason we allow our employees to express themselves through the way they dress Flexible working hours - Working flexibly improves mental perspective and increases sustained productivity. This means our leaders maintain balance not burnout through focusing on output not attendance The opportunity to get involved with our continued to support to our house charity with a variety of fundraising events throughout the year Throughout our offices there are open creative spaces which hold facilities such as Ping-Pong tables to encourage innovation and employee engagement. What do you need to do now? If this sounds like the opportunity for you then apply today using the link below. Applications close on Friday 28th of February 2020. The next stages of the recruiting process, could include; online testing, video interview and then a face to face, or telephone interview with the hiring manager. This may be in the form of an assessment centre. Any further questions? Email us on [email removed] Please note, to be eligible, you must be returning to your studies after completion of the internship and be able to provide proof of your legal right to work in the UK, if you are not a UK or European passport holder.

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Company Info

Company Type: Public

Company Size: 5001 - 10000

Revenue: 0.1 - 1 billion (ZAR)

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