Arriva

About Arriva

Introduction Job Title: Marketing Communications Executive Department: Commercial Location: York Reporting line: Head of Marketing Safety Critical Post: No On Call Required: No, but may be contacted out of hours in time-critical situations Salary: Competitive ________________________________________ Come join our team in York City Centre! Our brand and culture is all about moving people, and a belief in better runs through everything we do. Our Company This is an exciting opportunity for a Marketing Communications Executive, to be part of the rapid growth of a unique and distinctive train company. Grand Central is an open-access train operator linking the North East and West Yorkshire with London. We are part of Arriva which has a diverse portfolio of train and bus operating companies in the UK and Europe. As of Spring 2020 we will also be introducing services connecting the North West to London. We are one of the UK’s leading train operators and have one of the country’s highest customer satisfaction scores in the National Rail Passenger Survey and Which? Magazine rail customer survey. Responsibilities Purpose of the Role You will be responsible for delivering end to end marketing campaigns across the full marketing mix which engages new customers by generating awareness of Grand Central’s brand, product and pricing and encouraging trial of the service. For existing customers, produce useful collateral and brand-driven materials which endorse their choice of operator and enable them to make informed journeys in line with Grand Central’s commercial objectives. Contribute to generating revenue and controlling cost of sale by producing outputs which encourage additional journeys, purchased online via Grand Central’s retail channels, and support customer retention. Principle Accountabilities Plan and deliver a rolling 12-month advertising and customer communications plan in line with operating commitments and commercial objectives ensuring these are part of the integrated customer journey experience. Write effective marketing briefs for media and marketing agencies. Deliver media plans designed to meet campaign objectives within budget constraints. Manage creative development and approval process for allocated marketing campaigns. Facilitate campaign measurement and analysis of all projects undertaken. Remain responsive to emerging consumer trends and media formats. Proof reading and copy writing. On board branding, customer messaging and collateral. Collaborate marketing colleagues working across the PR, partnerships and digital marketing mix to ensure all customer comms and promotions are aligned. Work with GC revenue teams to develop a promotional calendar from concept to execution. Use customer insight and wider consumer intelligence to drive lifetime customer value which actively drives EBIT growth. Support the Head of Customer Policy and customer-facing service delivery teams in delivering effective customer comm. Be the custodian of the brand across all customer touchpoints, ensuring governance is applied where required ensuring consistency and brand evolution. Produce communications materials to inform customers and the wider potential consumer audience of Grand Central services and brand. This includes scheduled industry collateral such as timetables as well as ad hoc items in response to business or campaign needs. Manage content and contract relating to on board entertainment portal. Ensuring contract delivery and product development. Be responsible for raising of POs and controlling budget of allocated projects and campaign activity as agreed with Head of Marketing. Develop and maintain expert knowledge of the business at route and markets level, understanding and acting upon the differences between them. Provide market, route and competitor insight ensuring this is communicated to the wider commercial team. Cover for colleagues during periods of annual leave and absence. Assist when required with general office administration. Undertaking projects as directed by your line manager such as AUKT/industry projects. Work closely with the Commercial team, wider Grand Central business and Arriva UK Trains (AUKT) colleagues to manage, develop and exploit opportunities for business growth and improvement. Drive differentiation for GC and the open access model through distinctive marketing. Qualifications Abilities, Skills & Knowledge Essential Dynamic and positive individual with the enthusiasm for getting to grips with complex issues and juggle multiple responsibilities. Creativity and resilience to unlock value in a challenging market. Confident in PowerPoint, Word and Excel. Ability to balance commercial and customer experience angles and create solutions which deliver value to both. Able to apply analytical skills to the business environment. Strong influencing and negotiation skills, including external suppliers and internal delivery partners. Educated to degree level or equivalent. Excellent communication and inter-personal skills. Experience in managing supplier contracts and media agencies. Strong financial acumen and budget management experience. Ability to work within a global organisation, in a regulated industry, and treat these as opportunities to drive value for the business and for customers. Passion for understanding customers, influencing them, and creating advocacy which drives EBIT. Desirable Travel sector experience. Agency-side experience – media buying and planning. Rail industry experience. This post may require flexibility of hours and location. 35 hours Monday- Friday. Closing Date: 22nd March 2020 Please note that candidates will be screened on a continuous basis and we may close the vacancy early if high volumes of applications are received. Job Summary Position: Marketing & Communications Executive Company: Arriva Location: York, North Yorkshire, United Kingdom Job Group: Finance / Controlling Type of Contract: Full Time Ref #: R-013202

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Legal Form: Limited

Company Type: Public

Company Size: 5001 - 10000

Revenue: 2 - 5 billion (USD)

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Hiring Locations: 36

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