Archetype

About Archetype

Position Summary Responsible for driving the implementation of PR campaigns and achieving results for clients as agreed with the account manager. Provides critical day-to-day interface with traditional and social media for client PR campaigns. Responsibilities Implements both traditional media and social media campaigns Develops content including opinion pieces, press releases, social media releases, pitches and blog posts Provides insight into key trends in the industry which are relevant to clients and create story ideas that generate coverage and buzz Participates or manages community relations in key industry forums Contributes toward new business pitches Business Acumen & Results Records time and expenses accurately and on time Achieves standard utilization targets Demonstrates a basic understanding of the Text100 business plan – our vision, mission, strategy and business model Client Influencer Relations Demonstrates knowledge of how traditional media (print & broadcast) and social media work in their market and continues to increase the diversity of his or her media knowledge Proactively develops relationships with key journalists and bloggers in the market and leverages these relationships to achieve results Demonstrates a solid knowledge and understanding of using social media as a communications channel Maintains accurate and up to date contact details and briefing information on journalists, bloggers and other key influencers on behalf of the agency Liaises effectively with clients and demonstrates reliability and excellence to deliver on campaign areas, as per the Text100% Service Standard Communication Openly communicates across team and with clients or other external networks - ensuring timely, honest and transparent communication of both good and bad information Able to communicate clearly, concisely and confidently in written as well as spoken English Ability to read and understand complex business English Uses active listening skills to check for understanding and collaborate with others Effectively adapts communication style, approach and forum to build understanding and support from team members, clients and management Contributes effectively during internal and external meetings of most sizes and complexity Culture Collaborates well, respects others, and regularly provides feedback to others in the spirit of personal development Promotes a positive team dynamic in which members can enjoy their work while achieving strong results Industry Audience and Insights Proactively builds and shares knowledge of their clients’ industry, audiences and competitors with clients and team members Demonstrates a good understanding of the types of activities included in the discipline of public relations and can explain this to others Innovation & Critical Thinking Effectively participates in brainstorms and able add to the development of creative campaign ideas and new ways of working Defines problems and demonstrates sound judgment to seek guidance when appropriate Performs topical research and can draw conclusions from reports and research People Development Sets high standards for self and actively engages in self development activities including attendance at internal and external training sessions Demonstrates a solid understanding of Text100 performance standards Actively engages in learning more about the industry and our business to build his or her knowledge Regularly recognizes individuals for good performance Demonstrates the ability to learn quickly and acquire new knowledge and skill sets Personal Effectiveness Models effective time management & prioritization skills, although may need support from others at time Demonstrates tenacity and the ability to resiliently adapt to change Completes tasks on time and resets expectations well ahead of time with team members and clients if deadlines can’t be met Public Relations Delivery Demonstrates competency with most basic PR and social media tactics Proactively tracks media (traditional & social media) opportunities, including features, topical discussions, awards programs and editorial calendars Effectively manages key components of client campaigns including events, features programs, news announcements, blogger programs, social media listening activities and reviews programs Produces high-quality written PR material in a timely manner, including quality first drafts of news releases, media alerts, briefing documents, monthly reports, action documents, case studies, Q&A documents and letters Has a basic understanding of the Text100 PR consulting methodology Follows the principles of Flawless Execution to ensure all work is completed to the highest quality and error free, as per the Text100% Service Standard Sales, Influencing & Brand Building Contributes toward new business activity, client growth initiatives and cross-company initiatives as agreed with manager Maintains regular communication with internal and external networks Minimum Qualifications Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism Actively communicates via social media platforms Proven track record in delivering landmark results in the press and social media Desired Qualifications Postgraduate qualification ideally in the field of PR, Communications, Marketing, Business or Journalism

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Company Info

Legal Form: eu

Company Type: Private

Company Size: 51 - 250

Revenue: 1 - 5 million (USD)

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Job Ads found: 633

Job Ads per Month: 13.5

Hiring Locations: 23

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