Aesop

About Aesop

Aesop has carefully cultivated a work environment in which our employees are constantly challenged to do their best. Our company is determinedly creative, intelligent and progressive, and nurtures these qualities by employing people who share our passionate interest in design, innovation, and incisive enquiry across all fields.Our organisational culture is entirely unique, distinguished by an uncommon blend of courtesy, cordiality and intellectual energy. We seek those who can bring a wealth of life experience and inspired ideas to our table.In return, we provide comprehensive induction and training programmes, and encourage an inclusive culture that nurtures enduring professional relationships. We also appreciate the benefits that flow from our employees' external pursuits.We raise our bar high at Aesop and never lower it; this is one of the keys to our success and one of the many reasons why people wish to work here. If you would like to join Aesop, we invite you to peruse our current career opportunities. Aesop's regional marketing teams play a critical role when it comes to communicating with our customers and communities. We are excited to share we have an opportunity for an influential and insightful Assistant Marketing Manager based in Hong Kong, to focus on developing and executing local marketing strategies. The Assistant Marketing Manager, Hong Kong Macau based in Hong Kong develops and executes the country marketing plan with consideration to all brand properties, points of distribution and development of appropriate communications mix, with the understanding of brand, retail and digital marketing. They represent the Aesop brand and ensures brand values and marketing principles and communications programs start from within Aesop to achieve strong brand recognition, understanding and advocacy. Key Activities StrategyWith the Country Manager and Marketing Manager, China Hong Kong, Macau determines key priorities for the country, sets marketing objectives and plans for the market.Seeks opportunities for the brand (brand partners, channel partners, PR opportunity, etc.) to aid the development of the Aesop brand.Develops activation and timing plans for the market for product launch, tactical campaigns and retail marketing initiatives and is responsible for execution of all plans.Determines communication channels and what assets are best suited to achieve objectives.Key connection point with our customers and staff to collect information and feedback.Collects country intelligence and data from stores and other data sources.Utilises and test insights in marketing plans and activationsCustomer MarketingPlan and lead local digital engagement leveraging best practice for commercial advantage, identifying the most appropriate digital platforms, tools and systems to support overall digital engagement and communication strategiesExecutes the integrated marketing strategy with online and offline initiativesImplements and ensures the customer receives a memorable customer experience (online and offline)Engenders positive WOM in an online and offline capacity.With Region determines the key elements from customer management guidelines for the country.Implements and activate key customer experience projects as required.Implements conversion optimisation (paid SEM/ paid social/ digital marketing/ content/ CRM activities).Retail MarketingWorks closely with retail operation team to support the Country Manager to implement and execute retail, marketing and VM calendars to achieve retail objectivesWork closely with retail operation team to plan and implement country retail strategy. Develops all retail marketing programs and key creative assets to provide tools for in store programs, store openings, gifting, and seasonal/tactical opportunities by market and retail type (online and offline)Reviews VM and store activities for insight and improvementDevelops and initiates all retail brief requirements for countryPost campaign data and intelligence reporting and communicationPR Brand CommunicationsEngender 'cult' of the brand, plays a key role of country brand ambassador.Implement and activate key brand projects to help achieve country business objectivesManage the day to day of PR and media and brand advocate relationships together with external PR agenciesWork with PR agency to identify, maintain and develop a database of digital advocates and find new ways to co-create Aesop aligned contentReviews (online/offline) PR and brand activities and ensures effective local implementation that's aligned with global guidelineBrand PartnershipsSeeks and identifies brand alignments and sponsorships which enhance the brand at local level.Build relationships with brand aligned organisations and develops programmes to support local and country opportunities.Executes all brand alignments, sponsorship, event and education programmes.DistributionImplements channel strategy with Country Manager and provides relevant marketing support.With Country Manager aids in the day to day relationship with all channel partners and works closely with respective partners, agencies to deliver the marketing components of the country business plan.Activates all marketing programmes with channel partners (retail wholesale).Identifies new opportunities to meet channel objectives and works closely with the Regional team to deliver.ProductWith region, determines and executes product mix priorities at a country level.Implements regional pricing guideline into all channels.Identifies any product gaps and opportunities for development.ForecastingProvides inputs into the forecast and works closely with regional marketing to deliver market information.Contribute and provides a voice for appropriate benchmarking, seasonality and product viability, with specific context to country.Responsible for collaboration and information provided to supply chain (through region).Operational MarketingFacilitate cross-functional team's communication and collaboration.Manages marketing budget for all campaigns and together with Head of Marketing, Asia prepares all budgets.Country internal marketing communication initiatives.Activates planning process where applicable at location level (simple calendars, budgets).Develops talent and contributes to broader Aesop community (marketing and general).Country Marketing MetricsWorks with the regional insights team contributes to and optimises country marketing dashboard and communicates post activity and/or campaign analysis as required.Reviews metrics and communicates with all partners/stores and provides observations and insights to regional teams.Reviews activation calendar accordingly and provides action plan activities to region.Wholesale Business DevelopmentEnsure that any new and existing accounts respect Aesop's brand alignment standardsAssist Business Development team in coordinating any corporate events to uphold the brand standardsRequired SkillsMinimum 5 years of experience in at least one of the following fields; Travel, Luxury Hospitality marketing, Digital PR, Social Marketing agenciesMulti-linguistic - English primarily to communicate with global and regional teams as well as to create plans and report, Traditional and Simplified Chinese (read write well) to work with local teamsExperience in leading and managing cross-functional teams and with direct team management (2-3 direct reports)Strategic thinking and ability to explain logically, with strong analytical mind and curiosity to invest time to observe and learn in storesStrong financial acumen and experience working under certain budget.If you are a seasoned Assistant Marketing Manager with a degree in Marketing, PR, Communications or related discipline and demonstrated experience in strategic planning, executing client centric marketing campaigns and developing creative marketing solutions, we would love to hear from you. Full-time,Permanent

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Company Info

Legal Form: LTD

Company Type: Public

Company Size: 51 - 250

Revenue: 100 - 500 billion (USD)

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Job Ads found: 1387

Job Ads per Month: 37.5

Hiring Locations: 64

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