Adapt

About Adapt

Director of Marketing The primary role of this position is to lead and oversee all brand marketing, PR and content activities. In this position, you will define the departmental vision and define target consumers and the development of marketing mix and strategies on customer brand-interaction in order to encourage increased interaction with Adapt and overall brand visibility resulting in attracting talent and impact growth and revenue. At this capacity, you will also lead all customer-facing communication approaches for the brand and serve as a primary marketing point of contact with the external business partners, enabling strong, collaborative working relationships. Roles and Responsibilities Design and implement comprehensive branding strategies to create awareness of the company’s business activities. Lead the development and refinement of the brand’s messages and creative designs in order to attract potential customers. Produce ideas for promotional events or activities and organize them efficiently. Plan and execute campaigns for corporate promotion. Develop and execute brand, content and PR plans. Interface with the sales team and ensure alignment between sales and marketing. Content (infographics, case studies), Design (infographics, eBooks). Evaluate content and design from a quality and quantity perspective. Plan and execute events. Exhibit excellent communication and interpersonal skills. Manage company branding and marketing results. Be up-to-date with current and online marketing techniques and best practices. Leads Customer-facing communication approaches for the brand and serves as a primary marketing point of contact with the external business partners, enabling strong, collaborative working relationships. The Director of Brand Marketing also plays a leading role in the establishment of the business’s brand-building strategies across all channels Required Skills Minimum 6 years overall Marketing experience. 3 to 4 years experience in B2B preferably in a SaaS company. M.B.A in Brand Marketing or communication is a plus. Working knowledge on Google Analytics, Adwords, Marketing automation tools like Marketo, Hubspot, and working knowledge on Salesforce is a plus. Experience running review campaigns in G2Crowd, Capterra and other reviews sites. Should have worked with at least one Analyst relations company like Gartner or Forrester. Strategize and execute Influencer Marketing campaigns. Great storyteller, translating the brand’s story into various assets. Proficient in tools like Adobe Illustrator, Creative Suite. CRM experience. COMPETITIVE SALARY FAMILY HEALTHCARE GENEROUS STOCK OPTION FUN TEAM ENVIRONMENT Email to [email removed]

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