Adams Adams

About Adams Adams

Duties and Responsibilities STRATEGY Assist Business Units to determine and implement marketing strategy, whilst working closely with the Head of Marketing Arrange meetings with heads of business units Prepare agenda for the meetings Take lead in discussions during meetings Show initiative and creativity in determining how marketing can assist in growing their business practices Collaborate with Head of Marketing to determine budget for initiatives identified Track budgets throughout life cycle of strategy Provide input regarding strategic planning and prioritisation on behalf of Head of Marketing and Marketing Committee Liaise with Partners on a daily basis Ensure any ad hoc requirements are attended to by daily communication with Partners Collaborate with Partners and Support function managers to develop go-to-market plans Liaise with IT, Admin, HR and Finance managers where assistance is required for internal events Provide clear communication on what is required from internal role players Manage and implement media strategy and plans for various business units, demonstrating own initiative Draft media schedule to ensure costs, material deadlines and publication deadlines are known in advance Brief graphical designer timeously to design advertisement according to publication Collate all relevant information to submit for publication Manage relevant allocated budget for publications Report to Head of Marketing once all deadlines have been met Track success of the advert ROI, specifically for digital platforms PROJECT MANAGEMENT Take initiative in the project management of marketing plans and implementation of relevant elements within that plan, ensuring all deadlines are met Ensure to take ownership of all aspects of a project Report any concerns to Head of Marketing Proactively take a holistic view of all projects by providing research, event management and strategic planning Desktop research regarding competitors, how they operate, potential client information, etc. Research relevant aspects of events, e.g. venues, catering, speakers, etc. Draw up high level plan for events/projects Manage event activities, i.e. venue(s) booked, suppliers arranged, speakers confirmed, plan is implemented for the event to run smoothly, etc. Implement processes to track success of project, e.g. client survey post event Evaluate success of project/event using feedback received post every activity, to prepare post mortem report for Head of Marketing and Marketing Committee POSITIONING Build brand awareness in the South African and global markets Awareness of the Firm's awards and recognitions Prepare media coverage of events or instruct PR agency regarding recognition events Identify opportunities for Partners and professional staff to speak on relevant case law, law updates, etc. at both local and international conferences STAKEHOLDER RELATIONS Cooperate with social media and PR company to promote and publicise all relevant marketing activities including events Work closely with internal and external vendors when coordinating event details EVENT MANAGEMENT Take responsibility for coordinating and implementing the Firm's client events, from conception through to completion Develop creative concept for events such as Africa Network meeting, Crammer, IP evening series, VIP clients, etc. Manage reservation of speaker(s), venue confirmation, catering arrangements, invitations, promotion, publicity, media coverage, graphic design process, gifts, etc. Communicate and collaborate with internal and external vendors on relevant aspects of the event Conduct pre- and post-event evaluations and report on outcomes Report on meeting Track budget at every stage of the event Prepare/invite and consolidate feedback on events, where applicable Ensure that post mortem report is compiled after an event to be used as feedback for the Partners FIRM RESEARCH AND SUBMISSIONS Assist in putting together detailed submissions to ensure the Firm is featured and ranked highly in the top global legal directories and listings Supplement/improve on Firm and professional profiles, promotions and relevant events, awards and recognitions of previous year before submission to subscribed directories Liaise with relevant Partners/professionals regarding case law articles to be submitted Remind Partners/professionals regarding upcoming deadlines for submission Submit all relevant/required information before deadline Assist in putting together detailed research reports, including market and customer information, on new and potential clients Conducting ad hoc desktop research on potential clients, including information on CEO, board members, legal advisors, company size, financial details, etc. Compile report with relevant information Keep accurate records on clients at all times Update database of clients' information Ensure correct tags are added to database PR & COMMUNICATION Collaborate with prominent members of the Firm, including Partners and the PR company, to craft and pitch press releases and thought leadership columns to relevant media outlets Extract information on awards, achievements, interesting cases from meetings with partners Provide information extracted to PR agency to prepare publication items Take ownership of maintaining branding standards of all marketing communication Proof read articles and communication (first draft reading) emanating from business Address queries with relevant individual/business unit Forward communication item to Head of Marketing Proactively work with business units to keep communication channels open and deliver value Provide information to PR agency to ensure equal value to each business unit within the Firm (i.e. Patents, Trade Marks, CPL) Monitor and follow up for articles and content from each business unit to ensure adequate media coverage Monitor trade, consumer and international publications to keep abreast of competitor coverage and potential media opportunities for the Firm Optimise marketing through e-mail, content and social channels Liaise with PR agency to arrange for pre-, during and post-promotion of events or Firm activities Obtain social calendar for each event and ensure optimal exposure Instruct graphical designer timeously Assist in preparing e-mail notification or newsletter blurbs of each event, which must be sent out at the appropriate time within the life cycle of an event, e.g. 'save the date' notifications Manage social media during events to ensure appropriate responses Arrange and proofread relevant press release(s) pre-, during and post an event BUDGETS Manage budgets in excess of R5 million TRAINING Complete relevant compliance and systems training Skills and Knowledge Ability to take initiative and responsibility to run with projects Leadership skills Comfortable working with budgets, numbers, metrics and spreadsheets Strategic approach to work Attention to detail Excellent organisational prioritisation and client service skills MS Office Suite (Outlook, Word, PowerPoint, Excel) Good command of English Excellent written and verbal communication skills Administrative skills essential Ability to work in a multi-task and multi-deadline environment, under immense pressure High levels of concentration Ability to work independently Self-motivated Ability to work and communicate effectively with a variety of people, both internally and externally Good level of understanding of law and professional service marketing Understanding media environments, timelines and constraints – advantageous Excellent understanding of full marketing mix Qualifications and Experience Five years' relevant marketing experience Previous experience within a legal firm would be advantageous Events management experience Experience in targeting audiences and devising campaigns that engage, inform and motivate Experience in handling marketing budgets and forecasting/report results

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