Abbott Laboratories

About Abbott Laboratories

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries. The Senior Manager, Public Relations (PR) EURISA (Europe - including Turkey, Russia, Israel and South Africa), is responsible for maximising and leveraging earned media to drive the success of Abbott Nutrition brands across the region. This requires defining strategy and co-ordinating the execution across the region with regards to consumer PR and influencer management. Also, the Senior Manager PR will ensure a strong reputation of Abbott’s nutrition business with key opinion leaders and represent Abbott’s business interest with industry groups. Core Job Responsibilities EURISA Nutrition specific: Develop consumer PR and influencer strategies & initiatives for Abbott nutrition brands to drive earned media across the region – in line with brand stories/narrative and in close collaboration with EURISA marketing. Ensure strong & consistent brand stories and content creation Support the marketing & sales objectives for the respective brands Drive Abbott’s reputation as a leader in science-based nutrition and quality products Select, oversee and manage PR agencies for Abbott nutrition business in the region Set consumer PR and influencer KPIs (e.g. share of voice, leads, cost) Collaborate and work closely with in-country PA and marketing colleagues to set and drive strategies and execution Coach senior leaders on delivery of messages Identify and anticipate issues and work with appropriate functions to counsel management on reputation/ business impact and influence the decision-making process Manage issues affecting Abbott’s nutrition business across the region and develop communications materials to address as needed. Core Job Responsibilities UK Nutrition specific: Execute consumer PR and influencer programs for Abbott nutrition brands to drive earned media in the UK – in line with brand stories/narrative and in close collaboration with marketing and the director of Public Affairs, UK. Oversee branded and non-branded publications. Represent Abbott at industry body/trade association meetings in communication working group (in specific BSNA). Ensure Abbott’s position and voice is heard and considered, to influence the direction of the industry position. Engage regularly with Division level senior executives from OEC, Legal, Regulatory, and Public Affairs on matters relating to External Affairs e.g. industry codes, industry meetings. Serve a core member of the UK AN Crisis Team; often first port of call for the Leadership Team and key member of the management team during issues and crises. In addition to nutrition responsibilities, this role will spend some time on corporate Public Affairs responsibilities, mainly supporting Regional Public Affairs in Italy and Spain (where there is no dedicated in-affiliate Public Affairs resourcing). This will involve supporting reactive Public Affairs (issues and crises), training BAC members, monitoring media, and supporting key proactive PR programs as needed, including nutrition. Position Accountability/Scope: The senior manager reports to Regional Director of Public Affairs (based in Rome, Italy). In addition, dotted line to Marketing Director UK & Ireland (based in Maidenhead, UK) and Marketing Director Nutrition EURISA (based in Maidenhead, UK) The senior manager also maintains budget responsibility for PR programming within their scope of work. Minimum Education: Bachelor’s degree required in journalism, public relations, communications, business, marketing or related field. Advanced degree strongly preferred. Minimum Experience/Training Required: Strong experience in external communications, with a deep understanding of how to use/leverage storytelling and media relations to enhance reputation. At ease in a fast-paced operating environment with numerous, sometimes competing priorities. Ability to set communications priorities and plan editorially. Solid understanding of the digital landscape as part of the overall marketing mix, including experience in influencer marketing (consumer and HCP), particularly celebrity/ high profile influencer management. Demonstrated experience in creation and deployment of successful social media campaigns to meet strategic business objectives is required. Proven written, verbal, and problem-solving skills and demonstrated success in developing and executing communications that impact reputation. Previous PR experience/responsibilities include: translating complicated topics into consumer-friendly stories, media strategy/relationships, social media and PR program development. Strong critical thinking skills; ability to synthesize complex information, apply learnings, build business plans, and work in matrix environment are required competencies. Experience working with senior leaders. Ability to influence and build relationships and trust with internal clients, media and other key stakeholders. Experience overseeing PR agencies and leading cross-functional workgroups. Positive, can-do attitude and willingness to do whatever it takes to get the job done Travel 20-25% in the region with occasional international (USA) trips. As you’d expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.

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Company Info

Legal Form: SA

Company Type: Public

Company Size: 5001 - 10000

Revenue: > 10 billion (USD)

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Job Ads found: 40117

Job Ads per Month: 1028.6

Hiring Locations: 265

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